Maecenas gravida porttitor nunc, quis vehicula magna luctus tempor.

Reading time - 4 min read

Maecenas gravida porttitor nunc, quis vehicula magna luctus tempor.

Mauris donec ociis et magnis sapien etiam sapien sem sagittis congue tempor a gravida donec ipsum porta justo integer at odio velna. Maecenas gravida porttitor nunc, quis vehicula magna luctus tempor. Quisque vel laoreet turpis. Urna augue, viverra a augue

by gaindigital -

Is Search Engine Submission Necessary?

Reading time - 7 min read

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page

by gaindigital -

Can Any Inbound Linking Hurt My Ranking?

Reading time - 6 min read

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a

by gaindigital -

The Importance of Anchor Text in Back-links

Reading time - 1 min read

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms

by gaindigital -

Absolute Links vs. Relative Links – SEO Value

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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

by gaindigital -

Incorporation of Company Branding and SEO

Reading time - 1 min read

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On

by gaindigital -

Strategic Use of Images in Search Engine Optimization

Reading time - 1 min read

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

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Google now discounts all reciprocal links

Reading time - 1 min read

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two

by gaindigital -

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